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Online Beauty Shoppers Shop More Frequently in 2014…

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By: TOM BRANNA

Editor

Beauty and personal care—an industry traditionally rooted in the ability to touch, smell, sample and experiment with products—is being played by a new set of rules, according to “Beauty and the E-Commerce Beast: 2014 Edition.”  The results of the study by A.T. Kearney are encouraging for some and may be threatening for others, but one thing is certain: e-commerce is now an integral part of the business of beauty. According to the report, 47% of survey participants stated that they purchased m...

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